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Are You Findable?

Published: 8/9/2007 9:46:20 PM

As information search (and find) becomes an ever increasing important resource in our daily lives, the question follows, "Are you findable?"

Peter Morville has an interesting book about "Ambient Findability" and my takeaway from it is that for both online or offline businesses, understanding how people and potential customers find you is critical to success.  Making your company easily findable to prospects at various stages of their buying or research process should be a high priority for you.

VentureDeal was launched in October, 2006 and we have consistently improved our visibility and findability for potential users of the database.  It isn't easy or obvious, though perhaps there are people out there who we could have paid a lot of money to tell us.  Instead, we consistently iterated and measured the results from the changes we made.  We're pleased with those results so far.

I encourage you to think about how to make it easier for your prospects to find you - online and offline.  They're out there, you "just" have to get your company in front of them...

Don Jones

VentureDeal

 

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Don Jones
CEO, VentureDeal

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