Happy Sholidays

Published: 11/27/2007 9:55:12 PM

Happy Shopping Holidays - "Sholidays." 

When I was young, even in high school or college, the first stories of the holiday season were not about shopping.  They were about the stories of the holidays, about people doing good samaritan-type deeds, etc.  The television was filled with the classic movies throughout the season.  Maybe there wasn't as much "reality" on the airwaves, but at least it wasn't all about shopping.

These days, the holiday season starts with a huge buildup to Black Friday, followed by a newsworthy Cyber Monday.  News outlets parse the latest news about how the unfolding holiday shopping numbers compare to last year's numbers, and what that means for financial stocks, the future of the economy, interest rates and consumer sentiment.  They talk about how the retailers are faring, and how the biggest shopping day of the year is the Saturday before Christmas. 

Then, as Christmas approaches, news organizations begin to talk about how the best deals are usually found in the after-Christmas sales, which are then stretched into New Year's sales events to squeeze as much cash and credit out of the world's economic engine as possible.

It all seems to add up to one big shopping season.  News outlets, devoid of finding much human meaning in the season, turn to the only apparent quantifiable measurement, shopping, in order to determine how it all went.  In the end, a percentage number is issued that compares sales growth to the previous year, reducing the entire season to almost nothing more than a single number.

I hope to make the holidays about something more than shopping.

Don Jones



Don Jones
CEO, VentureDeal

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