They're Just Not That Into You

Published: 12/12/2007 1:50:37 PM

Entrepreneurs say that one of the things that annoys them the most is not getting a firm Yes or No from venture capital firms or angel groups they are presenting to.  They feel like they get strung along without a definite ending or closure to the process.

The simple answer:  if an investment group is interested in investing in your company, they will make it unambiguously clear to you.  They will engage you in obvious ways like asking you back for additional meetings with final decision makers, asking you detailed questions about you, your company and the opportunity and sending feelers about financial terms, etc.  They will begin to bring in other investors who may be interested. 

In other words, if they aren't enthusiastically engaging with you - saying YES - then you should assume the answer is no.  It's like that scene in Sex in the City - where if the guy on a date decides not to come up to the girl's apartment, providing some vague excuse - the answer is that he just isn't into her.

Same with investors -- if they don't respond enthusiastically with interest in taking the next steps, they're just not that into you.

Don Jones



Don Jones
CEO, VentureDeal

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