HP: Think Different

Published: 7/16/2008 2:14:59 PM

During the Carly Fiorina years at HP, a new company slogan was created: Think Different.  As I currently read the seminal classic "The HP Way", written by the late company co-founder David Packard, I see that the concept of creating differentiated products was part of the original and ongoing culture at HP.

Their belief was that it wasn't good enough just to make a product better, faster or cheaper.  The product needed to be differentiated from its competitors so that it provided a clear value proposition to the customer and contributed new technological solutions to solving problems.

While Ms. Fiorina may have chosen a company tagline that prompted it's employees to focus on differentiation, that company value had already been created by the founders several decades before. 

So as we create products and services in an increasingly technology driven world, it's a lesson well worth remembering: think and create something different.


Don Jones




Don Jones
CEO, VentureDeal

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