Enterprise to Web 2.0: Show Us The Money!

Published: 7/30/2008 2:25:30 PM

There is a report out by the well-known consulting firm McKinsey, and that basically says that enterprise adoption of Web 2.0 technologies such as wikis, blogs, social networks and mash ups, is resulting in significant dissatisfaction:

Among the other findings of the survey, a large percentage of companies state that they don't understand the potential financial return from the use of Web 2.0 tools and technologies.

Of note is that the companies in the survey have stated that they have moved beyond simply experimenting with these tools to adopting them as part of a broader business practice.

They just aren't sure of the value that they're getting from them, but it appears that they don't want to be left behind and are continuing to adopt them.

It seems to me, that this represents tremendous opportunities for those interested in Web 2.0 applications to create applications that can provide quantifiable results in the enterprise space.  It's almost as if businesses have had their appetite whetted and are ready to dive in, if only Web 2.0 vendors could show them how much money they can stand to gain by taking the plunge.


Don Jones




Don Jones
CEO, VentureDeal

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