VC Book Recommendation

Published: 7/26/2011 10:15:55 AM

Mohr Davidow David Feinleib provides a great recommendation for a new book on how to pitch your product or service to anyone.

Pitch Anything

The book uses a unique approach called "framing", which is the idea that you need to create context and relevance in order to "own the frame" of any pitch.



Don Jones
CEO, VentureDeal

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