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Not in the Top Three - Resegment

Published: 1/23/2012 3:34:27 PM



Internet VC Brad Feld has good advice for companies that find themselves out of the top 3 players in a particular market:

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He says if you're not in the top three, that you should "re-segment", which involve stepping back and redefining the market segment you are going after by changing your customer, product focused distribution channel or other dynamics.

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