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Polimetrix Gets Strategic Investment from YouGov Plc

Friday, December 08, 2006 7:30:00 AM PDT | VentureDeal Staff

PALO ALTO, CA  --  Polimetrix announced a strategic investment and partnership with UK-based YouGov, a leading online market research agency.

Under the agreement, YouGov purchased a 32% interest in Polimetrix for $7.5 million and will have the option to purchase the rest of the shares of the company within 30 months.  The funds from the investment will be used to bring YouGov's products to the US market and to sell Polimetrix' products internationally.

Both Polimetrix and YouGov have distinguished themselves by accurately forecasting outcomes in recent government elections.

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