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ZEDO Announces Targeting Tools for Publishers

Wednesday, January 03, 2007 6:00:00 AM PDT | VentureDeal Staff

SAN FRANCISCO, CA  --  Ad serving company ZEDO announced the launch of Profile and Behavioral Targeting services for publishers.

The company claims the new platform enables publishers to go beyond standard contextual advertising to serve more relevant ads that users want to see.

Features of the system include customization that allows publishers to determine and prioritize up to 1,000 different demographic and activity tags from user profiles and history.  The benefits of such a feature set allows publishers to serve appropriate ads to different demographic site visitors.

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