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Mercado And Omniture Integrate Conversion Rate Tool

Wednesday, October 31, 2007 5:30:00 AM PDT | VentureDeal Staff
PLEASANTON, CA -- Mercado Software and Omniture (Nasdaq: OMTR) announced the integration of a new tool designed to help online retailers understand more about their site visitors.

Mercado's adaptor is now integrated with the Omniture Genesis site analytics system.  The new adaptor provides enterprises with automated product ranking information, in order to understand which products are converting the best.

Corey Leibow, Mercado's president and CEO said, "Our Analytics Adaptor for Omniture Genesis provides the seamless integration of valuable business metrics such as searches, clicks, items sold, conversion rates and revenues."

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