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EA's Pogo Partners with iVillage

Monday, March 05, 2007 7:00:00 AM PDT | VentureDeal Staff

SAN MATEO, CA -- Electronic Arts popular gaming site Pogo.com has announced a partnership with iVillage.com, the busiest woman-focused destination site on the web.

Pogo is a "casual game" site developed for people who want to play games online, but don't want the involved experience of a full-fledged home-entertainment system type of game.

The current configuration of the new shared site is little more than an iVillage logo on the Pogo.com site, but the announcement by EA mentions additional tie-ins to follow, such as shared login information and custom content events like Mother's Day and causes such as breast cancer research.

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