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BazaarVoice And ATG Connect On Social Commerce

Wednesday, April 18, 2007 6:30:00 AM PDT | VentureDeal Staff

AUSTIN, TX -- BazaarVoice and ATG (Nasdaq: ARTG) announced a partnership designed to help retailers use 'social commerce' to enhance their consumers' shopping experience.

ATG is a provider of eCommerce websites to medium and large companies and plans to integrate BazaarVoice's 'ratings and reviews' into its Commerce suite.  The fully functional product will be available as an on-demand (software-as-a-service) as well as traditional license model.

The benefit to website owners is a turnkey solution that allows shoppers to be able to leave their own personal experiences to help others make more informed buying decisions and to create a greater sense of community.

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