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ScanScout Closes First Round At $7 Million

Tuesday, May 15, 2007 5:00:00 AM PDT | VentureDeal Staff

CAMBRIDGE, MA -- ScanScout announced the closing of its first institutional round of venture capital, receiving $7 million in new funding.

The company helps digital agencies and publishers to more precisely target their video media campaigns.  It also helps advertisers control their brand messages to remain adjacent to the most appropriate content.

Investors in the round were led by General Catalyst Partners, and included existing angel investors Ron Conway and First Round Capital.  Funding proceeds will be used to continue product development and provide for additional staffing needs.

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