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Critical Path Launches Advertising Platform

Monday, July 7, 2008 5:02:00 AM PDT | VentureDeal Staff
Dublin, Ireland -- Messaging software and services company Critical Path announced the launch of its new real-time targeted advertising platform.

Designed to enhance its Memova solution portfolio, AdDirector will enable service providers to generate incremental revenue from their messaging and portal assets through context sensitive, targeted advertisements.

Nikki Gore, Vice-President, Marketing, Critical Path said, "AdDirector extends advertising business models to online and mobile services. This allows our customers to offset some or all of the subscriber costs that pose a barrier to usage while at the same time protect revenue streams. It’s a win-win for the consumer and the service provider."

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