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Samsung And OpenX To Launch Mobile Ad Exchange

Wednesday, April 04, 2012 5:00:00 AM PDT | VentureDeal Staff

   Los Angeles, California  --  Samsung Electronics has teamed up with digital advertising technology company OpenX to launch a new mobile advertising exchange.

Called the Samsung AdHub Market, exchange promises to enable advertisers worldwide purchase mobile advertising inventory within a closed, real-time auction marketplace.

The initiative comes on the heels of the launch of Samsung AdHub for SmartTV earlier this year.

OpenX Technologies is backed by Accel Partners, Index Ventures and SAP Ventures.

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