News

Technology News

AOL Launches Attribution Data Advertising Platform

Tuesday, September 30, 2014 5:00:00 AM PDT | VentureDeal
   New York, New York  --  AOL has announced the launch of a new attribution-enabled data management platform.

Built as part of its ONE platform initiative, the new advertising solution enables advertisers to have a more holistic view of all of the touch points that a particular visitor passes through to become a customer.

"The service connects audience data to the purchase path and media exposures to allow brands to measure true return on marketing spend."

The company says that the new capability promises to provide advertisers with a simpler way to understand how people interact with their advertising.

Email Page  Email Page | Print Page Print Page

Free Trial

Want unlimited access to the complete database with thousands of technology companies, VCs and transactions for only $25 per month?

Start your Free 14 Day Trial now – no obligation or credit card required.

Free 14 day trial. No Obligation. Click to Register.
Venturedeal Twitter Venturedeal Facebook Venturedeal Linkedin


PCI - Level1