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NewsCred Launches Audience Analytics Engine

Thursday, March 5, 2015 5:01:00 AM PDT | VentureDeal
   New York, New York  --  Content marketing technology company NewsCred has announced the launch of a proprietary analytics solution.

Called Audience Insights, the application provides marketers with a "360-degree view of the consumer content journeys that drive brand loyalty, conversions and sales."

The system offers real-time insights, analysis of content trends and audience behavior over time and the ability to understand the entire customer lifecycle.

Advertisers can discover niche audience segments and key influencers and as a result execute more effective social advertising campaigns.

The company says that the service can reveal the "previously unknown 70% of the buyer's journey."

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