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Display Advertising - Down for the Count?

Published: 1/7/2009 10:55:15 AM

I don't know if it is just coincidence or evidence of a trend, but visiting a few major technology blogs recently, I noticed that the amount of advertising was down sharply.

One blog had Google ads showing, which is a typical strategy for when their other display ads are not showing. Another major blog simply had only one or two ads showing, one before there were 8 to 10 at any one time.

Advertising in one form or another will always be with us, but the form of advertising commonly used on blogs and other similar sites, where it is not a pay-per-click and is simply a display advertising on a CPM basis, may continue to lose popularity during this downturn.

During economic distress, advertisers turn to those forms of advertising that are most cost-efficient and measurable. The standard marketing concept of "share of mind" that comes with display advertising tends to take a back seat during difficult economic times.

When the economy returns, display advertising may be permanently disadvantaged.

Cheers,

Don Jones

VentureDeal

 

Don Jones
CEO, VentureDeal

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