Research Triangle Park, North Carolina -- E-commerce provider ChannelAdvisor Corporation
(NYSE: ECOM) has announced the addition of Jet.com to its flagship platform.
According to ChannelAdvisor, the addition provides its customers with an opportunity to easily list their products on Jet.com coinciding with its official public launch.
Jet is developing a retailer-friendly, membership-based e-commerce marketplace covering categories such as electronics, consumables, sporting goods, appliances, home goods and other categories.
The Jet Marketplace intends to incentivize consumers to shop in ways that reduce retailer costs, so the retailer can manage order-level profitability through preset rules.
Prices will be adjusted dynamically based on variables such as customer location, number of items per card, item return options and cart value.
Jet has received $80 million in financing from top-tier venture capital firms such as New Enterprise Associates, Accel Partners and Bain Capital Ventures.