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Backchannelmedia Closes First Financing Round

Monday, November 19, 2007 5:00:00 AM PDT | VentureDeal Staff

BOSTON, MA -- Digital TV company Backchannelmedia Inc. announced the closing of its first round of financing, raising $9.5 million in new venture capital investment.

The company's technology solutions enable television viewers to opt-in and click through from the television to advertiser web sites for additional information and product or service purchase.

In addition, the applications will be able to track user behavior for marketers and advertisers, to provide them with greater knowledge of visitor actions. 

The company says it expects to launch a closed trial operation over the air in early 2008.

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