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BD Metrics Mops Up $15 Million Series C

Wednesday, November 28, 2007 5:00:00 AM PDT | VentureDeal Staff

BALTIMORE, MD - Software company BD Metrics, Inc. said that it has raised $15 million in new investment from a syndicate of venture capital firms.

BD has developed trade show personalization technology that helps customize the trade show experience around each attendee.  The claimed result is more attendees and more exhibitors for each event.

Investors included Greenhill SAVP which led the round, and previous investors The Grosvenor Funds, Valhalla Partners, New Markets Growth Fund and the Maryland DBED.

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