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EmSense Launches Political Communications App

Tuesday, December 18, 2007 5:17:00 AM PDT | VentureDeal Staff

SAN FRANCISCO, CA -- Information technology company EmSense Corporation announced the launch and commercial availability of its physiological and brainwave measurement technology and service.

The company tests groups of up to 100 individuals in the target demographic by hooking them up to an EEG monitor and testing their responses to various political messages to determine how well political messages resonate with them. 

EmSense says it can provide insights into the control group's positive emotions, cognitive activity and stimulation or relaxation to specific messages.

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