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Makena And Capitol Music Group Partner On Venue

Thursday, June 28, 2007 5:00:00 AM PDT | VentureDeal Staff

SAN MATEO, CA -- Makena Technologies and Capitol Music Group announced a partnership to bring selected Capitol music groups to Makena's social virtual world.

Makena is the creator of www.There.com, a virtual world.  Capitol SVP Syd Schwartz said, "We know that consumers are spending a lot of time in virtual worlds...[they] give us a new revenue channel to promote our artists and sell virtual and real world branded merchandise to consumers."

Interactive kiosks will be places in popular locations throughout the virtual world, allowing users to purchase both virtual and real world merchandise.

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