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MoPhap Partners With RealTechNetwork For Ads

Monday, August 20, 2007 5:00:00 AM PDT | VentureDeal Staff

NEW YORK, NY -- Mobile advertising network company MoPhap announced a strategic partnership with ad server RealTechNetwork.

Under the terms of the agreement, MoPhap will provide its SparkMobile ad serving platform and tap into MoPhap's mobile publisher network.

RealTechNetwork brings its relationships with 7,200 publisher sites and its serving inventory of 22.8 billion ad impressions per month.  The partnership will boost awareness of MoPhap's advanced behavioral targeting abilities via its server side cookie technology.

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