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BlueRoads Pulls Up On $9 Million Series C Financing

Wednesday, September 19, 2007 5:00:00 AM PDT | VentureDeal Staff

SAN MATEO, CA -- Software company BlueRoads Corporation said that it closed its third round of institutional funding, receiving $9 million in new investment.

BlueRoads provides channel management software and services that allow companies to market and sell more effectively through indirect sales channels.

Investors included Arrowpath Partners, Cardinal Venture Capital, El Dorado Ventures and The Halo Funds.  The company will use the proceeds for sales and marketing expansion purposes.

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