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Mobile Data Services To Change Media Consumption

Tuesday, September 04, 2007 5:00:00 AM PDT | VentureDeal Staff

PALO ALTO, CA -- According to a recent research report by Frost & Sullivan, the advances in mobile data services is changing the type of mobile media consumption patterns.

In the past, media consumption was principally a one-way, broadcast type of process.  Now, with increasing mobile data speeds and choices, it is turning into a two-way connection of content and feedback.

The result is a changing of target audiences from the general to the niche, increasing the content and the manner of consumption.  For more information, visit Frost & Sullivan.

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