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Limbo And Hallmark Create Mobile Community

Wednesday, January 16, 2008 5:00:00 AM PDT | VentureDeal Staff

BURLINGAME, CA -- Internet company Limbo and the Hallmark Channel have teamed up to create a new mobile interactive community, scheduled to launch on Thursday, January 17.

Tied to launch with the premiere of Hallmark's original movie, "The Good Witch," the campaign will extend and enhance the viewing audience's experience by playing online or mobile games related to content in the movie.

Players will vie for a $2,000 cash prize and a one-of-a-kind portrait of the "Grey Lady."  The instructions for playing will be aired during the movie and commercial breaks.

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