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Tech Companies Partner On Advertising Solution

Wednesday, November 19, 2008 5:16:00 AM PDT | VentureDeal Staff

Orlando, Florida  --  A group of technology companies have teamed up to form an initiative to collaborate on solutions that address the "creation, delivery and monetization of digital media services" for television.

ARRIS, BIAP, BlackArrow and Sigma Systems have formed the group to illustrate that advanced advertising solutions is within reach for cable and other television services.

“We are pleased to have this impressive group of technology leaders collaborating in this extremely important area of work,” said Jim Warner, vice chairman and head of Content, Media and Advertising at TM Forum. “The Content Encounter program is our spearhead into the Digital Media and Advertising market and we welcome the addition of the Personalized Advertising for Cable & IPTV demonstration. It adds a dimension and a focus we’d not shown before and is sure to be a highlight of Management World Orlando.”

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