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Email Reputation Registry Site Launched

Wednesday, December 17, 2008 5:02:00 AM PDT | VentureDeal Staff

New York, New York  --  The Direct Marketing Association (DMA) partnered with email technology services company Return Path to launch a new email reputation registry.

The registry is designed for the DMA's 3400 member companies to have "unprecedented access to third-party data about their e-mail programs."

Senny Boone, DMA’s Senior Vice President, Corporate & Social Responsibility said, “Authentication plays a major role in ensuring trust in the electronic marketplace because it lays a framework for legitimate email marketers to be identified. DMA’s Email Reputation Registry, which will provide authentication verification, is a major step towards preserving email as both an important tool for marketers and a vital communications and commerce channel.”

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