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Brightroll Launches First HD Advertising Network

Tuesday, March 18, 2008 5:15:00 AM PDT | VentureDeal Staff

SAN FRANCISCO, CA -- Video networking company Brightroll, Inc. has announced the launch of what it calls the first advertising network offering a proprietary high definition (HD) advertising unit to its network of premium publishers.

The new unit enables publishers to use HD content to reach more than 65% of Internet consumers with broadband connections.

The company also says that the new unit simplifies HD campaign tracking and payment by providing advertisers with a separate segment of HD-ready publishers and eliminating rich media delivery fees.

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