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Zogby Poll Results Detail Offline Media Decline

Monday, March 03, 2008 5:17:00 AM PDT | VentureDeal Staff

UTICA, NY -- Polling company Zogby International announced the results of a nationwide poll of how consumers use traditional versus online media.

The survey documented the continuing shift away from newspapers and television to the Internet as sources for information.  48% of respondents said their primary source of information and news is from the Internet, up from 40% a year ago.

Additionally, 67% of Americans polled said they think that traditional news providers are out of touch with what they want from news.  38% of 65+ year olds still use the television as their primary source of news, but all other age groups favor the Internet as their favored medium.

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