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Greenlight Launches Brand Monitoring Platform

Friday, May 30, 2008 5:03:00 AM PDT | VentureDeal Staff

London, UK  --  Search marketing company Greenlight has launched a new paid search brand monitoring platform.

The service, which the company says is the first of its kind, aims to provide search marketers with the ability to monitor competitors and affiliate activity on who is bidding on their brand names.

SearchSentry follows the change in Google's policy to allow the UK and Ireland advertisers to bid on trademarked keywords for the first time, which came into effect May 5.

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