London, UK
-- Search marketing company
Greenlight has launched a new paid search brand
monitoring platform.
The service, which the company says is the first of its
kind, aims to provide search marketers with the ability to monitor competitors
and affiliate activity on who is bidding on their brand names.
SearchSentry follows the change in Google's policy to allow
the UK and Ireland advertisers to bid on
trademarked keywords for the first time, which came into effect May 5.