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ReThink Rewards Closes Final Series A Funding

Friday, August 01, 2008 5:45:00 AM PDT | VentureDeal Staff

New York, New York --  Employee incentive company ReThink Rewards as announced the final closing of its first round of venture capital funding, receiving an additional $1.5 million in funding.

ReThink Rewards, which is owned by Canada-based parent company I Love Rewards, provides sales and HR incentive programs to enterprises via its web-based software system.

Company CEO Razor Suleman commented that its focus in the US will be on companies or divisions that have younger employees, also known as Gen X and Gen Y age employees, who tend to be more motivated by creative and regular incentives.

JLA Ventures led the round, which also included Laurence Capital and others.  The company said it would use the additional $1.5 million in funding for its US launch.

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