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Marketbright Lands First Venture Funding Round

Thursday, August 14, 2008 5:54:00 AM PDT | VentureDeal Staff

San Bruno, California -- On-demand software company Marketbright announced that it has received its first round of institutional venture capital funding.

Marketbright has developed an "on-demand marketing automation platform which enables self-service campaign execution, automated lead scoring and qualification, and closed-loop marketing analytics."

Greycroft Partners and Knights Bridge Capital Partners led the round.  The company said that the funding proceeds would be used to expand its sales and marketing team and continue product development.

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