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Turn Scales Up With $15 Million Venture Capital

Friday, August 22, 2008 5:35:00 AM PDT | VentureDeal Staff

Redwood City, California --  Software company Turn announced that it has raised $15 million in its third institutional venture capital financing round.

Turn has created an online display advertising platform that it says "Addresses the challenges and inefficiencies of earlier generations of simple CPC (cost per click) and CPM (cost per impression) advertising..."

Investors in the round included Norwest Venture Partners, Trident Capital, Shasta Ventures and Focus Ventures.  

The company said it would use the funding to further scale in its market by creating new products and expanding its sales and client services teams.

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