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SinglePoint Launches TV-Mobile Ad Platform

Tuesday, August 05, 2008 5:02:00 AM PDT | VentureDeal Staff

Bellevue, Washington --  Mobile interactive service company SinglePoint announced the launch of what it calls the first mobile ad insertion platform serving ads in conjunction with scheduled inventory of popular television shows.

Called SingleBrand, the new platform provides advertisers with the ability to insert advertising into mobile interactive TV campaigns delivered by the company.

“There has been high demand from our media and entertainment partners and the advertising community for ad-supported mobile SMS and MMS campaigns. The introduction of SingleBrand is our response to this growing demand,” said Rich Begert, President and CEO of SinglePoint.

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