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Yahoo Launches New Digital Ad Platform

Thursday, September 25, 2008 5:01:00 AM PDT | VentureDeal Staff

New York, New York -- Internet search company Yahoo! announced the launch of a new online display advertising platform for the newspaper industry.

Called APT, the platform will allow advertisers the ability to cross sell across a large and open network of publishers via a single integrated interface.

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Yahoo! executive Sue Decker.

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