News

Technology News

Yahoo Launches New Digital Ad Platform

Thursday, September 25, 2008 5:01:00 AM PDT | VentureDeal Staff
New York, New York -- Internet search company Yahoo! announced the launch of a new online display advertising platform for the newspaper industry.

Called APT, the platform will allow advertisers the ability to cross sell across a large and open network of publishers via a single integrated interface.

“One of the major benefits of APT from Yahoo! is the fact that it’s an open system, designed to enable advertisers to reach their audiences in their favorite places across the Web, and publishers to monetize inventory across the broadest possible demand channels,” said Yahoo! executive Sue Decker.

Email Page  Email Page | Print Page Print Page

Free Trial

Want unlimited access to the complete database with thousands of technology companies, VCs and transactions for only $25 per month?

Start your Free 14 Day Trial now – no obligation or credit card required.

Free 14 day trial. No Obligation. Click to Register.
Venturedeal Twitter Venturedeal Facebook Venturedeal Linkedin


PCI - Level1