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DealerTrack Launches Auto Dealership CRM

Monday, January 26, 2009 5:14:00 AM PDT | VentureDeal Staff

Lake Success, New York  --  Software company DealerTrack Systems announced the launch of an improved customer relationship management (CRM) and lead management solution for automotive dealers.

The new system helps dealers communicate more effectively with their customers via multiple channels, as well as highlighting new sales opportunities and areas for improvement.

“Our new CRM/ILM functionality will save dealers time and boost the productivity of their outreach efforts,” said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. “Priced at a fraction of other CRM offerings, we believe it will be a highly cost-effective solution for our DMS customers.”

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