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ExactTarget Launches Email And Twitter Integration

Wednesday, October 14, 2009 5:03:00 AM PDT | VentureDeal Staff

Indianapolis, Indiana  --  On-demand e-mail service provider ExactTarget announced that it has launched a new enterprise level Twitter integration for e-mail marketing.

The new functionality allows marketers to select content and an ExactTarget e-mail and trigger a Tweet automatically to company followers.

The integration will be available starting November 6 and aims to make e-mail marketers more efficient by automating the social networking process.

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