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mBlox Launches Mobile Cross Operator Trial

Tuesday, February 17, 2009 5:01:00 AM PDT | VentureDeal Staff
Sunnyvale, California  --  Mobile transaction network company mBlox announced the launch of what it calls the world's first mobile cross operator 'sender pays data' trial.

The trial will test a new business model for the mobile industry, which will allow content providers and service providers to bundle together various data costs for the purchase of mobile content.

“The launch of the first cross-operator ‘sender-pays data’ trial is a great innovation for the mobile entertainment industry,” said Andrew Bud, executive chairman, mBlox. “The mobile entertainment market is predicted to grow to $32 billion* this year, in part due to a convergence of 3G handsets, high speed data networks, and innovative applications and content. This is creating a strong demand for access to content on the mobile and this significant trial will help pave the path for existing and new mobile services to thrive.”

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