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ExactTarget Launches Omniture Integration Expansion

Wednesday, February 18, 2009 5:14:00 AM PDT | VentureDeal Staff

Salt Lake City, Utah  --  Email service provider ExactTarget announced the expansion of its integration capabilities with the Omniture Genesis marketing platform.

Called Live Content, the system will now connect to Omniture's Genesis system to enable brands to continuously update e-mails in a way that will be more often relevant for the subscriber.

“A platinum sponsor of Omniture Summit 2009, ExactTarget’s new integrated product offering is another example of their commitment to innovation with solutions that address real-world problems for online marketers,” said John Mellor, executive vice president of business development and corporate strategy for Omniture. “We believe the combination of real-time optimization, Web analytics and dynamic email content adds a tremendous amount of insight and relevancy to email campaigns, giving marketers a better chance at increasing their conversion rates through this powerful integration.”

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