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Ensembli Launches Personalized News Aggregator

Monday, March 16, 2009 5:14:00 AM PDT | VentureDeal Staff

Austin, Texas  --  Internet company Ensembli announced the launch of a new "smart" content aggregator for website owners.

The company, based in the UK, is making its personalized news aggregator available to website owners to help publishers, online communities and media companies increase the time that users spend on their site.

“People know the Internet is a great resource, but for many it’s broken as a means of keeping up to date with subjects that interest them,” said Michael Wheatley. “For a start, most people only understand search engines which means they are likely to discover only the most popular content, not the most relevant. Helping each user find the stories that they find most interesting is the key to building a loyal community of people who come back to a Website time and again.”

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