Technology News

Pixel Power Launches Branding Switcher System

Friday, March 20, 2009 5:00:00 AM PDT | VentureDeal Staff

Burbank, California  --  Broadcast graphics systems company Pixel Power announced the launch of a new graphics branding switching system.

Called BrandMaster, the system integrates the master control switcher with broadcast graphics for channel branding directly at the point of transmission.

“The Branding Switcher is a new concept in our industry,” said Pete Challinger, CEO of Pixel Power Inc. “Broadcasters have to deal with an ever increasing number of channels, each of which is ideally expected to present its own, unique brand. In order to deal with this, broadcasters have either made do with the very limited, yet premium priced graphics capability in a traditional master control switcher or they had to deal with the cost and complexity of a separate island of graphics resources."

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