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Forbes Launches BlackBerry Mobile Reader

Wednesday, April 01, 2009 5:02:00 AM PDT | VentureDeal Staff

New York, New York  --  Media company Forbes.com announced that it has launched a new application delivering its content automatically to mobile handsets.

Called the Mobile Reader and created by Handmark, the application is available by download to BlackBerry mobile handsets and automatically delivers headlines and updates in real time.

“Our audience of senior business decision makers are on the go, often using their handheld devices to receive updated news and information,” said Jim Spanfeller, President and CEO of Forbes.com. “With a significant portion of our audience already accessing Forbes.com content on mobile devices, we are continuously looking for ways to improve our users' experience by providing the most relevant, up-to-date content across several platforms - wherever, whenever, and however they choose to consume it."

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