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MyProductAdvisor Launches New TV Shopping Advisor

Wednesday, April 22, 2009 5:01:00 AM PDT | VentureDeal Staff

Palo Alto, California  --  Television technology company MyProductAdvisor.com announced the launch of a new enhanced television shopping advisor portal area

The purpose of the site is to offer shoppers a neutral source that recommends product purchases and to offer enterprise companies the ability to obtain purchasing intelligence generated by the data collected.

“Our TV Enterprise Clients place significant value on the insights generated by active, in-market shoppers,” says Rich Falcone, President, MyProductAdvisor.com. “This current version of “Advisor” recognizes the rapid assimilation of technology in today’s TV marketplace. Manufacturers and Retailers can more confidently predict shifting consumer sentiment for features and capabilities, and appropriately affect their ‘Go to Market’ strategies.”

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