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IDG Communications Licenses Social Ad Platform

Friday, May 15, 2009 5:17:00 AM PDT | VentureDeal Staff

Framingham, Massachusetts  --  Media company IDG Communications has announced that it has licensed a proprietary social ad serving platform.

Partnering with Socialmedia.com, IDG will launch new social marketing services within its media brands that enable marketers to "spark a dialogue about their products."

“Our agreement with IDG leverages our proprietary ad serving platform and enables our Word of Mouth Impression (WOMI) technology to drive brand conversations across the Web and social networks,” said Gedioen Aloula, vice president, socialmedia.com. “Based on the tech orientation and passion of the IDG user communities, we expect a very positive reaction to IDG Amplify services.”

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