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Harris Connect To Launch New Mobile Marketing Platform

Wednesday, June 24, 2009 5:16:00 AM PDT | VentureDeal Staff
Chesapeake, Virginia  --  IT company Harris Connect said that it will launch its mobile marketing platform for alumni and membership organizations at the CASE Summit in San Francisco later this year.

The system was already launched for the higher education market, and will soon be available to a variety of other membership associations and affinity groups.

According to Kurt Worrell, Senior Vice President of Consumer Sales and Marketing, mobile messaging opens up one more powerful communication stream for colleges and universities to use in reaching their constituents. “More than 200 million people in the U.S. today carry a cell phone, and virtually all cell phones are capable of receiving text messages,” he explains. “In fact, with the introduction of smartphones like the iPhone and others, people have begun using their phones for much more than just voice communications - and text messages actually surpassed voice messages in cell phone usage last year.”

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