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TechnoCom Launches Integrated Advertising GPS

Wednesday, June 3, 2009 5:17:00 AM PDT | VentureDeal Staff
Encino, California  --  IT company TechnoCom has announced a GPS-based mobile advertising and marketing content delivery platform.

Called SpotOn GPS, the system delivers interactive and location aware advertising, offers, coupons and promotional messages based on the user's GPS location.

"Early evidence suggests location-based advertising, or LBA, yields significantly higher conversion rates with direct response modes, such as click-to-locate and click-to-navigate, compared to non-location-based advertising," says ABI Research practice director Dominique Bonte.

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