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Conversion Associates To Launch Conversion Platform

Thursday, August 27, 2009 5:15:00 AM PDT | VentureDeal Staff

Boston, Massachusetts  --  Business intelligence firm Conversion Associates said that it will launch their new web analytics and phone call tracking application.

Called the Conversion Action Platform (CAP), the system is intended to help enterprises optimize their marketing, sales and customer service initiatives.

"The available systems in the market were either too complicated or expensive for some businesses to install, therefore many in the SMB market were unable to take advantage of the growth in business analytics tools," said David Jenkins, CEO Conversion Associates.

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