Technology News

Acxiom Launches Social Media Marketing Platform

Friday, September 11, 2009 5:19:00 AM PDT | VentureDeal Staff

Little Rock, Arkansas  -- Media marketing company Acxiom has announced the launch of a new direct social media marketing platform.

Called Relevance-X Social, the platform promises to allow marketers to engage, communicated and track the effectiveness of their various social campaigns.

"We help clients align their customer and prospect marketing efforts with the activity of those individuals in the social media space, including degree of activity and influence," said Michael Gorman, vice president for strategy, Acxiom.

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